As a dispensary owner, you know that having a website is a must. Not only does it give customers information about your business, but it also allows you to reach new customers online. But did you know that you should also be blogging?
Blogging can help improve your website's SEO, bring in more traffic, and help you connect with customers on a deeper level.
In this blog post, we will teach you how to start a blog for your dispensary!
Start Doing Your Cannabis Blog Keyword Research
The first and most important step to creating a blog for a dispensary is completing your cannabis blog keyword research. This involves finding keywords and phrases that are related to your dispensary and its products, then targeting those keywords in your blog posts.
There are a few different ways to do cannabis keyword research:
- Use Google AdWords Keyword Planner
- Use Google Trends
- Use Ubersuggest or another free keyword tool
These tools allow you to find words relevant to cannabis industry news that are not only relevant to your blog but also will have a lot of search volume. That means that people online are actively searching for these words, and you can target them in your blog posts.
Once you have found a few keywords, you will want to create a cannabis industry news keyword spreadsheet that includes all the information about those keywords, including their volume and difficulty. This will help keep everything organized and accessible when it comes to writing your blog posts!
Get to Writing Content on Your Cannabis blog
This step isn't hard but actually getting the content done can be rather repetitive and most people will fail at this step.
It's easy to get a couple of articles published and online, but it's the consistent effort that will keep you going and add to your website.
It is best to write what you are passionate and knowledgeable about in order for it to be interesting to read as well.
You want to make sure you're writing for the readers and not for yourself. What that means is don't use technical language about cannabis industry news that few people are going to even know what you're talking about.
Mentioning terpenes and cannabinoids in an article might be over your readers heads unless you can link to another article you've written that discusses what it is.
Keep your content simple and relatable to reach the largest number of people possible.
Improve Your Cannabis Blog SEO
SEO is a huge factor when you want your blog to show up in the search engines, and this is the only way you will know how to do it.
There are a few things you can do to improve your SEO, including:
- Optimizing your images with keywords
- Using keywords in your title and throughout the article
- Linking to other relevant articles on your website
- Adding social media sharing buttons
This list only scratches the surface of what's truly possible online, so getting more into the research and finding out all the ways you can improve your SEO for your site will help you grow more significantly.
Market Your Cannabis Blog Articles
SEO takes a long time for your articles to rank in search engines and for people to find them, so in the meantime, the best way for people to get to see your cannabis industry news is through promotion on tools like social media.
You can do this by creating a Facebook fan page for your dispensary and posting links to new articles as well as sharing them on Twitter or Instagram if those are platforms you use regularly with friends.
It's important that when writing content, to make it relevant to what people want to know so they will continue coming back, again and again, to see what you have written.
You can also start to promote your articles using paid advertising to get more eyes on your products and more people aware of your store.
Track All Your Cannabis Blog Data
The best way to know which changes to make on your cannabis blog is to track all the data and see what is working and what isn't.
Tools like Google Analytics will show you how many people are visiting your website, where they are coming from, how long they are staying on your site, and more.
This information is important to have so you can make decisions about the cannabis industry news you're writing, the products you're selling, and even the layout of your website.
Start to run tests on your site to see how people react to the content you're creating and the design of your site as well.
Make a single change on an article that is visited often and see if your numbers go in the direction you want. If not, make another change and keep checking to see what works every week
Create a Cannabis Blog for Your Dispensary
Creating a blog for your dispensary is perhaps one of the best ways to create sustainable traffic and awareness of your brand online. It's another way to create a home for people who are interested in learning more about the industry. If you do it well enough, you'll be positioned as the go-to source for your niche.
